Vinita Sahay


Vinita Sahay

Ph.D. (CSJM University, Kanpur), M.A. (CSJM University, Kanpur), PGDBA
About Faculty

Area of Research
1. Marketing of Services. 
2. Marketing Management. 
3. Retail Management. 
4. Retail Supply Chain Management. 
5. Customer Value & Customer Satisfaction. 
6. Customer Relationship Management. 
7. Trust & Relationship in Supply Chain.
Ph.D. (CSJM University, Kanpur), M.A. (CSJM University, Kanpur), PGDBA
1. Professor of Marketing, Indian Institute of Management Raipur (April 2012 onwards). 
2. Professor of Marketing, Institute of Management Technology Ghaziabad, India (Feb. 2007 to March 2012). 
3. Visiting Professor at Aarhus University, Denmark.
Awards & Recognitions
 Received Business School Affaire & Dewang Mehta B-School Award for Best Teacher in Marketing Management for the year 2011
 Won the ‘Gold Medal’ for being Topper in M.A (Economics) in the University. 
 Received “Best Paper Award” 2006 for the paper titled ”Experiential Marketing: A New Age Differentiator” a paper presented at the National Conference organized on 17-18 March at India Habitat Centre, New Delhi. 
 Attended ‘Global Colloquium on Participant-Centered Learning – GloColl’ Part-I from 20th to 26th ’ July, 2014 at Boston and Part-II from 9 th to 12th February 2015 at Shanghai, organised by Harvard Business School. 
 Attended Case Writing Workshop between Jan/February 2009, conducted by Indian School of Business, Hyderabad, ISB Case Development Center and Richard Ivey School of Business, University of Western Ontario (Ivey), Canada 

Edited/Authored Books

>> Vinita Sahay and S. Parashar (2016). Social Media For Business. Excel Publication

>> Vinita Sahay and P R S Sarma (2016). Indian Management Cases. ET Cases Publications

Journal Publications

>> Vinita Sahay, Sanjeev Prashar and D. Panda (2015). Factors affecting selection of online buying website: an Analytical Study among the Indian Youth. International Journal of Intercultural Information Management, 4 (4), 228 - 237

>> Vinita Sahay, Rashmi Aggarwal, and Rajinder Kaur (2015). Corporate Social Responsibility: An analysis on the 'Swachh Bharat Abhiyan. International Conference on Corporate Social Responsibility

>> Sanjeev Prashar, Chandan Prasad, Sai Vijay Tata and Vinita Sahay (2015). Impulsive buying structure in retailing: An interpretive structural modeling approach. Journal of Marketing Analytics, 3 (4), 215 - 233

>> Sahay, Vinita; Prashar Sanjeev; Parsad Chandan and Vijay T. Sai (2014). Analyzing Impulse Buying Behaviour among Shoppers: An Interpretive Structural Modelling Approach. Oxford Retail Futures Conference: Innovation in Retail and Distribution

>> Laeequddin, Mohd.; Sahay B.S.; Waheed K.A.; and Sahay Vinita (2011). Supply Chain Partner's Perceptions of Trust and Risk: The perspectives of UAE Printing and Packaging Industry. International Journal of Information System and Supply Chain Management of IGI Global publishing, 4 (1), 60 - 76

>> Singh, Harvinder; Bose, Swapan Kumar; and Sahay, Vinita (2010). Management of Indian shopping malls: Impact of the pattern of financing. Journal of Retail & Leisure Property, 9 (1), 55 - 64

>> Sahay, Vinita; Prashar, Sanjeev and Panda Dushyant . Factors affecting selection of online buying website: an analytical study among the Indian youth. International Journal of Intercultural Information Management, IJIIM, 4 (4),

Conference Papers

>> Parteeksha Parihar, Vinita Sahay and J. Dawra (2016). Conceptualization of Customer Engagement. The 3rd Pan IIM World Management Conference ( WMCO )

>> Vinita Sahay and Amit Mookherjee (2015). CSR in Indian Retail Industry. GSCSR2015: International Conference on Corporate Social Responsibility

>> Bamel Nisha, Bamel Umesh Kumar, Thite Mohan, Sahay Vinita (2014). Sage , benefits and barriers of human resource information systems in Universities. VINE: The Journal of Information and Knowledge Management Systems , Emerald Publishing

>> (2012). Trust Building in Supply Chain Partners Relationship – An Integrated Conceptual Model.

>> Sahay, Vinita; Chopra, Himanshu; Singh, Gurpreet; Batra, Aarti (2011). Factors Affecting the Adoption of Sales Force Automation by Field force in India. International Conference FOBE

>> Sahay, Vinita and T. Sai Vijay . Business School Students: Behaviour & Usage of Social Media. ICSM 2014: International Conference on Social Media

American Marketing Association.
Training and Consultancy