Faculty

Jagrook Dawra

Professor
jdawra@iimraipur.ac.in
7712474622

Jagrook Dawra

Professor
Post-Doctoral Fellow (ISB), Ph.D. (ICFAI University), Visiting Scholar (Syracuse University, New York), Masters in Management Studies (Malviya Regional Engineering College, Jaipur)
About Faculty

Area of Research
i. Pricing (Price promotions, price fairness, haggling) 
ii. Brand management (brand equity) 
iii. Joint decision making (buying behaviour in a family) 
iv. Real estate. 
Education
Post-Doctoral Fellow (ISB), Ph.D. (ICFAI University), Visiting Scholar (Syracuse University, New York), Masters in Management Studies (Malviya Regional Engineering College, Jaipur)
Affiliation
i. IIM – Raipur
ii. Goa Institute of Management (June 2012 to June 2014) 
iii. NMIMS Hyderabad (Nov. 2011 to March 2012) 
iv. IBS, Hyderabad (2002 to Nov. 2011) 
v. Visiting Professor at BITS, Ras-Al-Khaima
Awards & Recognitions

Research

Journal Publications

>> Katyal K., Dawra J., & Soni N. (2022). The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? . Journal of Business Research (Forthcoming)

>> Dawra, J., & Katyal, K. (2022). Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness. Journal of Revenue Pricing Management (DOI: https://doi.org/10.1057/s41272-022-00373-y),

>> Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2021). The impact of range extension on the attraction effect. Journal of Business Research, 126, 565 - 577

>> Parihar, P., & Dawra, J. (2020). The role of customer engagement in travel services. Journal of Product & Brand Management, 29 (7), 899 - 911

>> Parihar, P., Dawra, J., & Sahay, V. (2019). The role of customer engagement in the involvement-loyalty link. Marketing Intelligence & Planning, 37 (1), 66 - 79

>> Soni N., & Dawra J. (2019). Judgments of acquisition value and transaction value: a consumer decision making styles perspective. Journal of Indian Business Research, 12 (3), 389 - 410

>> Padamwar P.K., Dawra J., Kalakabandi V. K. (2018). Range effect on extremeness aversion. Decision, 45 (4), 345 - 355

>> Katyal, K., & Dawra, J. (2016). Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model. Journal of Real Estate Research, 38 (2), 291 - 319

>> Dawra, J., Katyal, K., & Gupta, V. (2015). “Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer.. Journal of Consumer Marketing, 32 (5), 356 - 366

>> J.Dawra and Abhilash Ponnam (2013). Discerning Product Benefits Through Virtual Thematic Analysis. Journal of Product and Brand Management, 22 (30), 30 - 39

>> J.Dawra (2012). Perturbation Model for a Product of Joint Consumption. Journal of Targeting, Measurement & Analysis for Marketing, 20 (3), 145 - 157

>> jointly with Manpreet Singh Gill (2010). Evaluating Aaker's sources of brand equity and the mediating role of brand Image. Journal of Targeting, Measurement & Analysis for Marketing, 18 (3/4), 189 - 198

>> J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia . Fostering a motivational perspective of customer-based brand equity.. The Marketing Review Journal

Cases

>> (2017). MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY.

>> Katyal K, Dawra J (2016). GACL: Balancing employee satisfaction and productivity. Richard Ivey

Memberships
American Marketing Association
Training and Consultancy