Faculty & Research
Journal Publications
Mitigating demand risk of durable goods in online retailingAuthor's: Abhijeet Ghadge, Sujoy Bagh, Mohit Goswami, M. K. Tiwari
Publication In: International Journal of Retail and Distribution Management (ABDC- A)
What drives brand love for natural products? The moderating role of household sizeAuthor's: Kumar, S. et al.
Publication In: Journal of Retailing and Consumer Services
Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network TechniqueAuthor's: Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.
Publication In: Journal of Electronic Commerce in Organizations (JECO)
Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research AgendaAuthor's: Rana, S., Raut, S. K., Prashar, S., & Hamid, A. B. A.
Publication In: Journal of Promotion Management
Examining the Influence of Satisfaction and Regret on Online Shoppers’ Post-Purchase BehaviourAuthor's: Tata, S. V., Prashar, S., & Parsad, C.
Publication In: Benchmarking: An International Journal
Tata Nano - Case of Repositioning (Accepted for publication)Author's: Prashar, S.
Publication In: Vikalpa: The Journal for Decision Makers
Featured Faculty
8th Annual Convocation
Faculty in News

Best Paper Award...
Faculty: Prof. Sumeet Gupta
10-02-2020


Blog

IIM Raipur Successfully conducts second edition of PRAYAAS
By: manojit
IIM Raipur successfully organized the second edition of its flagship Marathon event Prayaas 2.0 on 19th November 20...