Faculty

Sanjeev Prashar

Professor
sprashar@iimraipur.ac.in
7712474664

Sanjeev Prashar

Professor
Ph.D. (University of Kurukshetra), MBA (University of Kurukshetra)
About Faculty

Area of Research
Buying Behavior – Impulse Buying, Online Buying, Mall Selection, Rural Marketing, International Marketing / Exports Management, Marketing of Services
Education
Ph.D. (University of Kurukshetra), MBA (University of Kurukshetra)
Affiliation
  • Visiting Fellow, Department of Commerce & Financial Management, University of Kelaniya, Sri Lanka
Awards & Recognitions
  • 1997: Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 
  • 2006-07: Coordinated Global Human Resource Competency Survey, Ross Business School, University of Michigan, US at ABS Chapter
Research

Edited/Authored Books

>> Didwania M., & Prashar S. (Ed.) (2017). Rural Development & Management: Opportunities Challenges. Nova Science Publishers Inc., New York

>> Sahay V., & Prashar S. (2016). Social Media for Businesses. Excel India Publishers, New Delhi

>> Shukla B., Prashar S., Singh H. (2006). Management Case Studies. Excel Publishing, New Delhi

>> Shukla B., & Prashar S. (2005). Management Case Studies. Amity University Press, New Delhi

>> Shukla B., & Prashar S. (2005). Perspectives Book on Management Caselets. Amity University Press, New Delhi

>> Arora M., Prashar S., & Singh Y. (2001). Functional Management. University Book House/ Sheel Sons, Jaipur

Journal Publications

>> Prashar, S., & Verma, P. (2020). The Effects of Online Cues and Perceived Risk on Customer Loyalty: An Empirical Study Among Online Footwear Buyers in India. , 33 (2), 64 - 75

>> Mathew, G. C., Prashar, S., Ramanathan, H. N., Pandey, U. K., & Parsad, C. (2020). Impact of religiosity, spirituality, job satisfaction and commitment on employee performance: a quantile regression approach. International Journal of Indian Culture and Business Management, 19 (4), 491 - 508

>> Tata, S. V., Prashar, S., & Gupta, S. (2020). An examination of the role of review valence and review source in varying consumption contexts on purchase decision. Journal of Retailing and Consumer Services, 52 (1),

>> Kumar, M., Prashar, S., & Jana, R. K. (2019). Does international tourism spur international trade and output? Evidence from wavelet analysis. Tourism Economics, 25 (1), 22 - 33

>> Vijay, T. S., Prashar, S., & Sahay, V. (2019). The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction . Journal of theoretical and applied electronic commerce research, 14 (1), 1 - 15

>> Prashar, S., Singh, H., Parsad, C., & Vijay, T. S. (2019). Segmenting Indian shoppers on mall attractiveness factors. International Journal of Services Technology and Management. Segmenting Indian shoppers on mall attractiveness factors. International Journal of Services Technology and Management, 25(1), 18-35., 25 (1), 18 - 35

>> Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V. (2019). Role of In-store Atmospherics and Impulse Buying Tendency on Post-purchase Regret. Journal of Business & Management, 25 (1), 1 - 24

>> Prashar, S., Tata, S. V., Parsad, C., Banerjee, A., Sahakari, N., & Chatterjee, S. (2019). Clustering E-shoppers on the basis of Shopping Values and Web Characteristics. Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics. Journal of Global Information Management (JGIM), 27 (2), 24 - 38

>> Parsad, C., Prashar, S., & Tata, V. S. (2019). Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model. International Journal of Strategic Decision Sciences (IJSDS), 10 (2), 107 - 124

>> Chacko, P. S., Ramanathan, H. N., & Prashar, S. (2019). Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling. International Journal of Indian Culture and Business Management, 18 (2), 123 - 136

>> Kodwani, A. D., & Prashar, S. (2019). Exploring the influence of pre-training factors on training effectiveness-moderating role of trainees’ reaction: a study in the public sector in India. Human Resource Development International, 22 (3), 283 - 304

>> Tata, S. V., Prashar, S., & Parsad, C. (2019). Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement. Journal of Electronic Commerce in Organizations (JECO), 17 (3), 35 - 53

>> Kodwani, A. D., & Prashar, S. (2019). Assessing the influencers of sales training effectiveness before and after training: Mediating role of motivation to learn and moderating role of choice. Benchmarking: An International Journal, 26 (4), 1233 - 1254

>> Arora, N., Prashar, S., Parsad, C., & Tata, S. V. (2019). Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression. Decision, 46 (3), 179 - 195

>> Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S. (2019). Examining the impact of mobile app features on impulsiveness: the moderating role of 'pay-more-get-more' promotion. International Journal of Mobile Communications, 17 (5), 560 - 578

>> Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A. (2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. International Journal of Organizational Analysis

>> Arora, N., Prashar, S., Parsad, C., & Vijay, T. S. (2019). Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation. Asian Academy of Management Journal, 24 (2), 113 - 142

>> Parsad, C., Prashar, S., & Vijay, T. S. (2019). Comparing Between Product-Specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency? . Asian Academy of Management Journal, 24 (2), 41 - 61

>> Nambiar, B. K., Ramanathan, H. N., Rana, S., & Prashar, S. (2018). Perceived Service Quality and Customer Satisfaction: A missing link in Indian Banking Sector. Vision, 23 (1), 44 - 55

>> Prashar, S., Vijay, T. S., & Parsad, C. (2018). Predicting online buying behaviour-a comparative study using three classifying methods. International Journal of Business Innovation and Research, 15 (1), 62 - 78

>> Mathew, G. C., Prashar, S., & Ramanathan, H. N. (2018). Role of spirituality and religiosity on employee commitment and performance. International Journal of Indian Culture and Business Management, 16 (3), 302 - 322

>> Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S. (2018). Predicting Shoppers' Continuous Buying Intention Using Mobile Apps. International Journal of Strategic Decision Sciences (IJSDS), 9 (3), 69 - 83

>> Prashar, S., Vijay, T. S., & Parsad, C. (2018). Women entrepreneurship in India: a review of barriers and motivational factors. International Journal of Entrepreneurship and Innovation Management, 22 (3), 206 - 219

>> Vijay, T. S., Prashar, S., & Gupta, S. (2018). Intention to Provide Online Reviews: An ExpectationConfirmation Model with Review Involvement. Pacific Asia Journal of the Association for Information Systems, 10 (2), 25 - 54

>> Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2018). In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. International Journal of Strategic Decision Sciences (IJSDS), 9 (3), 95 - 112

>> Chacko, P. S., Prashar, S., & Ramanathan, H. N. (2018). Assessing the relationship between materialism and conspicuous consumption: Validation in the Indian context. Asian Academy of Management Journal, 23 (2), 143 - 159

>> Gupta, P., & Prashar, S. (2018). Feeling Calm Or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App. ACR Asia-Pacific Advances

>> Sharma, P. K., & Prashar, S. (2017). Understanding of Sustainability amongst Students of Management—A Case of Indian Institute of Management, Raipur, State of Chhattisgarh, India. Journal of Sustainability Education, 16, 1 - 19

>> Prashar, S., Parsad, C., & Vijay, T. S. (2017). Segmenting Young Indian Impulsive Shoppers. Journal of International Consumer Marketing, 29 (1), 35 - 47

>> Prashar, S., Sai Vijay, T., & Parsad, C. (2017). Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework. Vikalpa, 42 (1), 1 - 18

>> Vijay, T. S., Prashar, S., & Parsad, C. (2017). Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention. Journal of Internet Commerce, 16 (1), 32 - 52

>> Prashar, S., Vijay, T. S., Singh, H., & Parsad, C. (2017). Typology of Indian e-buyers: clustering on the basis of online shopping motives. World Review of Science, Technology and Sustainable Development, 13 (1), 3 - 17

>> Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems, 9 (1), 75 - 94

>> Vijay, T. S., Prashar, S., & Parsad, C. (2017). Online Shoppers’ Satisfaction: The Impact of Shopping Values, Website Factors and Trust. International Journal of Strategic Decision Sciences (IJSDS), 8 (2), 52 - 69

>> Prashar, S., & Mitra, S. K. (2017). Forecasting impulse buying behaviour: a comparative study of select five statistical methods. International Journal of Business Forecasting and Marketing Intelligence, 3 (3), 289 - 308

>> Kumar, M., Kalakbandi, V., Prashar, S., & Parashar, A. (2017). Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions. Decision, 44 (4), 287 - 296

>> Parsad, C., Prashar, S., & Tata, V. S. (2017). Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective. Decision, 44 (4), 297 - 311

>> Prashar, S., Singh, H., Parsad, C., & Vijay, T. S. (2017). Predicting Indian shoppers’ malls loyalty behaviour. Vikalpa: The Journal for Decision Makers , 42 (4), 234 - 250

>> Prashar, S., Parsad, C., & Vijay, T. S. (2017). Leveraging neural networks technique for predicting impulsive buying: an empirical study in India. International Journal of Manufacturing Technology and Management, 31 (6), 494 - 510

>> Parsad, C., Prashar, S., & Sahay, V. (2017). Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior. Journal of Business & Management, 23 (1/2), 1 - 24

>> Prashar, S., Sai Vijay, T., & Parsad, C. (2016). Segmenting Online Shoppers: A Study of Consumers’ Web Portal Selection Motivations for E-Shopping. Asian Academy of Management Journal, 21 (1), 27 - 46

>> Verma, P., & Prashar, S. (2016). Moderating Effect of Color on Store Atmospherics Predictors. The Journal of Industrial Distribution and Business, 7 (1), 13 - 26

>> Prashar, S., Vijay, T. S., & Parsad, C. (2016). Predicting Online Buying Behavior among Indian Shoppers using Neural Networks Technique. International Journal of Business and Information, 11 (2), 175 - 198

>> Prashar, S., Sarma, P. R. S., & Singh, H. (2016). Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling. The Journal of Distribution Science, 14 (2), 5 - 12

>> Prashar, S., Parsad, C., & Vijay, T. S. (2016). Predicting impulsive buyers: a comparative study of binary classifiers' discriminative ability. International Journal of Strategic Decision Sciences (IJSDS), 7 (2), 40 - 56

>> Prashar, S., Gupta, S., Singh, H., Vijay, T. S., & Parsad, C. (2016). Clustering Shoppers by Mall Experience for Emerging Indian City. Asian Academy of Management Journal, 21 (2), 53 - 73

>> Prashar, S., Vijay, T. S., & Parsad, C. (2015). Antecedents to online shopping: Factors influencing the selection of web portal. International Journal of E-Business Research (IJEBR), 11 (1), 35 - 55

>> Prashar, S., Parsad, C., & Vijay, T. S. (2015). Factors Prompting Impulse Buying Behaviour – A Study among Shoppers in India. Journal of Indian Culture and Business Management, 11 (2), 219 - 244

>> Prashar, S., Parasaran, V. S., & Venna, V. K. (2015). Factors Prompting Impulse Buying Behaviour – Shoppers in Dubai. The Journal of Business, Economics, and Environmental Studies (JBEES), 5 (3), 5 - 15

>> Prashar, S., Verma, P., Parsad, C., & Vijay, T. S. (2015). Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India. The Journal of Asian Finance, Economics and Business, 2 (3), 5 - 15

>> Prashar, S., Vijay, T. S., & Parsad, C. (2015). Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling. The Journal of Business, Economics, and Environmental Studies (JBEES), 5 (4), 37 - 46

>> Prashar, S., Parsad, C., & Vijay, T. S. (2015). Application of Neural Networks Technique in Predicting Impulse Buying among Shoppers in India. Decision, 42 (4), 403 - 417

>> Prashar, S., & Mitra, S. K. (2015). Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study. International Journal of Strategic Decision Sciences (IJSDS), 6 (4), 54 - 71

>> Prashar, S., Parsad, C., Tata, S. V., & Sahay, V. (2015). Impulsive buying structure in retailing: an interpretive Structural modeling approach. Journal of Marketing Analytics, 3 (4), 215 - 233

>> Singh, H., Prashar, S., Agarwal, R., & Sharma, T. K. (2014). Determinants of Shopping Experience for Mall Shoppers: Empirical Investigation in an Emerging City of Raipur (India). Asia-Pacific Journal of Business, 5 (1), 13 - 21

>> Singh, H., & Prashar, S. (2014). Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach. Journal of Retailing and Consumer Services, 21 (2), 220 - 228

>> Prashar, S., Sahay, V., & Panda, D. (2014). Factors affecting selection of online buying website: an analytical study among the Indian youth. International Journal of Intercultural Information Management, 4 (4), 247 - 263

>> Aggarwal, R., Singh, H., & Prashar, S. (2014). Branding of Geographical Indications in India: A Paradigm to Sustain its Premium Value. International Journal of Law and Management, 56 (6), 431 - 442

>> Singh, H., & Prashar, S. (2013). Factors Defining Shopping Experience: An Analytical Study of Dubai . Asian Journal of Business Research, 3 (1), 36 - 53

>> Prashar, S., & Jasial, S. S. (2008). Assuring input quality under TQM practices: a comparative analysis of four major Indian passenger car companies. Asia Pacific Business Review, 4 (3), 3 - 13

Cases

>> Prashar, S. (2018). Somany Ceramics: Recruitment Challenges. Ivey Publishing, Product No: 9B18C025

>> Prashar, S. (2018). Flipkart: Grappling With Product Returns. Ivey Publishing, Case Reference No. 9B18A045

>> Prashar, S. (2017). Deloitte and KPMG – The War for Talent . Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2017). Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22. Emerald Group Publishing Limited

>> Prashar, S. (2017). Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies. Emerald Group Publishing Limited

>> Prashar, S. (2017). Did I include Adequate Information in My Business Presentation?. Case Center Reference No. 817-0037-1

>> Prashar, S. (2016). When the Tone of an Email Went Wrong. Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2016). KAPS Ice Cream: Should it Enter the Premium Segment? . Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2016). Maggi in India: Failing the Quality Test . Case Center Reference No. 516-001-1

>> Prashar, S. (2016). Uber Fiasco: Is There a Way Out. Case Center Reference No. 516-003-1

>> Prashar, S. (2016). Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform. Case Center Reference No. 516-0018-1

>> Prashar, S. (2016). Madhya Pradesh Tourism: Destination Branding . Case Center Reference No. 516-0086-1

>> Prashar, S. (2016). To Disclose or Not to Disclose . Case Center Reference No. 516-0067-1

>> Prashar, S. (2016). Deobhog: Developing Marketing Strategy for Achieving Excellence . Case Center Reference No. 516-0067-1

>> Prashar, S. (2016). Micromax: Preparing for the Chinese Invasion . Case Center Reference No. 316-0116-1

>> Prashar, S. (2015). Flipkart’s Big Billion Day: What Went Wrong? . Case Center Reference No. 115-011-1

>> Prashar, S. (2015). Buying Myntra: Flipkart’s Gain . Case Center Reference No. 315-095-1

>> Prashar, S. (2015). Air India: Undoing Service Failure . Case Center Reference No. 515-071-1

>> Prashar, S. (2015). Star Bank Limited: Managing the Branch . Case Center Reference No. 115-026-1

>> Prashar, S. (2015). Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising . Case Center Reference No. 115-039-1

>> Prashar, S. (2015). Merger of Kotak Mahindra Bank and ING Vysya Bank. Case Center Reference No. 115-042-1

>> Prashar, S. (2014). Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, 4(3), 1-12. Emerald Group Publishing Limited

>> Prashar, S. (2014). Failure of TouchPad: An HP Case Story . Case Center Reference No. 514-068-1

>> Prashar, S. (2014). iPhone4 Relaunch: An Apple iPhone Case Story . Case Center Reference No. 514-123-1

>> Prashar, S. (2013). Maruti Suzuki India Limited. Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2013). Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, 3(5), 1-10. Emerald Group Publishing Limited

>> Prashar, S. (2013). Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, 3(8), 1-12. Emerald Group Publishing Limited

>> Prashar, S. (2013). AirAsia: India Entry . Case Center Reference No. 313-281-1

>> Prashar, S. (2012). Jaypee Cement: Amalgamation of Two Brands. Ivey Publishing

>> Prashar, S. (2012). Apple IPad in India: Was there a Wayout??? . Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2012). Telenor’s Dilemma: The 2G Spectrum Scam in India . Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2012). Low-Cost Carriers in India: SpiceJet`s Perspective. Ivey Publishing, Avaialable at Harvard Business Publishing

>> Prashar, S. (2012). Harley-Davidson India. Ivey Publishing, Available at Harvard Business Publishing

>> Prashar, S. (2012). Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, 2(8), 1-10. Emerald Group Publishing Limited

>> Prashar, S. (2012). Inking Fruits: Showing the Way with Social Media . European Case Clearing House, Case Reference No. 512-016-1

>> Prashar, S. (2012). 99labels - Is Social Media Leading the way to Success? . European Case Clearing House, Case Reference No. 512-017-1

Memberships
Training and Consultancy
English हिन्दी