Dhananjay Bapat

Asst. Professor

Additional Information

Dhananjay Bapat

Asst. Professor

About Faculty

Area of Research
i. Digital Banking 
ii. Financial Services Marketing 
iii. Brand Management
i. Ph.D. Sardar Patel University, 2003-07. The Title of the Thesis: Impact of Brand Extensions on New Product Choice 
ii. MBA, Bhavnagar University, 1994-96 
iii. B.E. (Industrial Engineering), Saurashtra University, 1989-93
i. Assistant Professor (Jan 2017 Onwards), IIM, Raipur 
ii. Assistant Professor (May 2007- Jan 2017), National Institute of Bank Management, Pune 
iii. Faculty Research Associate (November 2005- May 2007), National Institute of Bank Management, Pune 
iv. Industry Experience (Crompton Greaves Ltd., Vadilal Enterprises Ltd., Gujarat Co-
operative Milk Marketing Federation Ltd.
Awards & Recognitions
 Recipient of Best Paper Award in the Banking Conference organized by IBS, Hyderabad and Gokhale Institute of Politics and Economics, Pune at Hyderabad in January, 2016. 
 Best Kaizen Award at Gujarat Co-operative Milk Marketing Federation Ltd (AMUL)

Journal Publications

>> Bapat Dhananjay and Thanigan Jayanthi (2016). Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty. Global Business Review, 17 (6), 135 - 172

>> Bapat Dhananjay (2015). Union experience- towards excellence in retail banking. Decision –IIM Calcutta Journal, Springer Publications, 42 (3), 335 - 345

>> Bapat Dhananjay and Mazumdar Deepa (2015). Assessment of Business Strategy- Implications for Indian Banks”, Journal of Strategy and Management. Journal of Strategy and Management, Emerald Publications, 8 (4), 306 - 325

>> Bapat Dhananjay (2015). Primary Bank as a Measure of Brand Loyalty: An Empirical Study in Indian Retail Banking Context. Journal of Services Research, 15 (1), 57 - 71

>> Bapat Dhananjay and Bihari S.C. (2015). The Electronic Banking Revolution in India. Journal of Internet Banking and Commerce, 20 (2), 1 - 5

>> Bapat Dhananjay (2012). Customer Relationship for Electronic Payment Products: An Empirical Investigation in India. Global Business Review – Sage Publications, 13 (1), 137 - 151

>> Bapat Dhananjay (2012). Efficiency for Indian Public Sector and Private Sector banks in India: Assessment of impact of global financial crisis. International Journal of Business Performance Management”, Inderscience Publications, 13 330 - 340

>> Bapat Dhananjay (2010). Perceptions of Banking Service in Rural India- An Empirical Study. Perceptions of Banking Service in Rural India- An Empirical Study”, International Journal of Rural Management, 6 (2), 303 - 321


>> Bapat Dhananjay (2014). Customer Acquisition at Abhyudaya Bank. Emerald Emerging Market Case Studies

>> Bapat Dhananjay and Naik Asha (2013). Customer Centricity for Growth- Yes Bank Experience”, Emerald Emerging Markets Case Studies. Emerald Emerging Markets Case Studies

>> Sharp David, Bapat Dhananjay and Handoo Jitendra (2013). FINO Paytech Ltd: Branchless Banking for the Rural Poor. Ivey Case Study

Training and Consultancy
English हिन्दी